To success by user tests
UX analysis by real users
Positive user experiences and usability are essential for successful products and services. In addition to an appealing design and flawless technical implementation, these are created primarily through the optimal alignment of the application with the requirements of the user and your context.
The most effective way to achieve this goal is to uncover usability problems and identify improvement potential through usability and UX testing or user testing.
We at Appmatics recruit, observe and interview typical "average users" of your product by handling it. Thanks to expert interviews, you will receive reliable results within one day and can participate in the observation and analysis according to your needs and own capacities. Afterwards, you will receive a report adapted to your processes and requirements, including video insights into the reactions of your users and suitable recommendations for your further course of action.
Each usability test with ~ 5 test subjects
- Ensures quality
- Leads to acceptance
- Helps to make decisions
Even a small number can make the difference.
Even with a small number of real users as test subjects in a usability & UX test, expensive mistakes and time losses in the technical implementation can be avoided through the systematic use of the method.
Already 5 representatives of the real target group enable the detection of more than 85% of the most important problems in the usability of your product, prototype or concept. This guarantees the best possible return on investment. It makes sense to use this method at any point in the process of your product development.
Examples for possible fields of application and test objects
Everything can (and should) be tested. Because all applications with a user interface should enable the simplest and most intuitive usage. Whether systems, digital products or machines! This can go from the app or website to the ticket vending machine - your users might wonder even about switches and labels.
Apps, Tablets, E-ReaderShow MoreShow Less
Online stores, Portals, Intranet, Web AppsShow MoreShow Less
Application Software, GamesShow MoreShow Less
Click dummies, Scribbles, ConceptsShow MoreShow Less
Smart Home & IoT
Control elements, Device setupShow MoreShow Less
Smart TV, Gaming consoles, HiFiShow MoreShow Less
Voice assistants, Voice controlShow MoreShow Less
Washing machine, Coffee MakerShow MoreShow Less
- Mobile Anwendungen
- Software & Games
- Smart Home & IoT
- Voice Interfaces
Typical project flow
This is how we help you to truly understand your customers.
Coordination of goal, questions & target group(s)
In a joint kick-off we agree with you on the most important requirements for the implementation of the usability test. We clarify the goal of the test, the most important questions and the criteria of your specific target group(s). We also discuss which output you need to generate the most benefit from the results. Afterwards we take care of the recruitment of the test persons and the best possible study design.
Decisive for the success of usability testing is the study design and interview quality provided by experienced and UX-certified moderators. Reliable results can only be generated if the users are properly introduced, observed during the actual use of the product without being influenced, and then questioned in a targeted manner. Our professional recording of the interviews guarantees the goal-oriented research of valuable findings.
Individual stakeholder involvement
An interview usually lasts 45 to a maximum of 90 minutes. Depending on the number of test participants and target groups, the execution of the usability or user test can extend over one to several days. During this time, you and your stakeholders have the opportunity to follow the most important content of the interviews. We can offer you the following options to participate in the process:
During the Usability Tests:
Live streaming & 1-to-1 observation
Live chat to exchange with your colleagues and one of our UX experts
Cooperative gathering of insights on a digital whiteboard
After the Usability Test
Provision of video recordings with markers of the most important moments
Export and transmission of our transcripts
(Video-) telephone debriefing of the most important findings
Preparation of the results according to your requirements
After you have been able to get an impression of how users deal with your product, we will start to classify the results. In order to make the best recommendations for your circumstances, it is important to compare the user problems and wishes with your company reality. Our UX experts support you in the proper interpretation and work out a reporting according to your wishes. With the report, you also receive access to the most important video sequences, for example, which support the usability problems found. Formulated recommendations for your next steps serve as a basis for the optimal implementation of a user-friendly product.