User research - indispensable target group knowledge
Gain valuable insights into the needs, motivators and concerns of your (potential) users.
Convincing user experiences
To create a great user experience, you need to understand the needs, requirements and goals of your users. We have a wide range of tools and methods to help you understand the behaviour and expectations of your users and effectively integrate this knowledge into your product development process.
Trust our expertise in the field of user research - this is how you really get to know your target group.
Curious about how we work?
How we work at AppmaticsYour advantages at a glance
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Avoidance of undesirable developments
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Understanding the needs of users
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Improved user experience
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Maximising the Conversion Rate
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Competitive advantages through user-oriented processes
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This is how we proceed
Aha experiences when exploring your target group(s)
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1. Objective
In a first step, we clarify together which concrete goals you want to pursue with user research. For example, do you want to learn more about the needs of your target group or improve the usability of your website?
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2. Planning
Based on the objectives, we develop a concrete plan together with you on how our user research should be carried out. Here we determine which methods (e.g. context analyses, in-depth interviews, surveys, user testing) will be used and which target groups should be addressed.
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3. Implementation
After planning, we implement the methods from user research in a target-oriented way. Depending on the chosen method, we conduct in-depth interviews or analyses with users in their natural context, conduct surveys with a direct jump from your product or observe and interview representatives of your target group during the use of your product or that of a competitor.
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4. Evaluation & Transmission
In a final step, we evaluate the results from the user research and derive concrete recommendations for action for you. We make sure that the results are presented in a precise, understandable and meaningful way. In a joint consultation, we communicate the results and are then available to help with further measures.
We are happy to advise you
